How the Social Intranet Suite Linchpin made its way to the cloud

Until three months ago, there were three development teams at //SEIBERT/MEDIA at Linchpin Universe working diligently on new features and UX optimizations for the Social Intranet Suite Linchpin .  You probably know by now that Linchpin is based on Atlassian's Confluence knowledge management software, more specifically,  Confluence Server or Datacenter. Companies host the application themselves or hire a service provider like us to do it for them. Linchpin then turns Confluence into a fully fledged intranet solution. More information about Linchpin based on Confluence Server can be found here .
However, Linchpin has an alternative to Confluence Server: Confluence Cloud. Users can generate a Confluence instance on the manufacturer's side within minutes and start working.  Atlassian invests a lot of time and money in its own cloud products. In fact, 90% of customers now start in the cloud.
"Is that synonymous for the cloud?"

We experienced the popularity of the Atlassian Cloud products first hand at our booth at the Atlassian Summit 2019 in Las Vegas Not only did a large part of the presentations focus on the topic of the cloud, we were also repeatedly asked whether our intranet solution would also be available for the Confluence Cloud. This question became the starting point for a multitude of decisions that we made afterwards.

Turn three into four

After realizing that there was high demand for Linchpin beyond the server world, we decided to form another team focused exclusively on implementing Linchpin completely new and as cloud software.  Since September 2019, three developers, a product designer and a product owner have been working on this. Compared to our server teams (who serve a variety of apps) our "Startup in the Enterprise" can focus exclusively on one topic.  Learning from the Linchpin development for Confluence Server and rethinking solutions is important but what does that mean exactly?

Daily Business: Off!

What happens if you take seven people with different roles out of their daily business for five days and give them the task of working together on what Linchpin Cloud really is? You get a common understanding, commitment, and the feeling of having done something really good together. The methodology of the Google Design Sprint helped us with that. In addition to scribbles, product packaging, notes and co., We built a prototype with Figma that reflects what makes Linchpin Cloud ours:

A modern intranet for companies that want to offer their employees software that can compete with privately used apps and tools. An intranet that you enjoy using because it offers relevant content, recommendations and contacts within my company. A system that feels good and brings together the tools I need for my daily work.

An intermediate level

Meanwhile, we have developed a tool that can work independently of Atlassian that has the ability to connect Confluence Cloud (as a knowledge management tool) but also the G-Suite to display spreadsheets, docs, and appointments in Linchpin Cloud .

Users can already write news articles, customize theming and branding for administrators, and add users. Log in with Google and follow the Atlassian ID login prompts.

Since a world without smartphones has become indispensable, every feature is also available in the corresponding mobile app, without compromise and easy to use.


It may take a while before we roll out the first release. However, we want to start a closed beta testing phase in early 2020 to see how well our concept works, which features are fundamental, and what we should be adjusting.

If you want to be there and share your thoughts with the product team about the future of Linchpin in the cloud, register now at .

We look forward to hearing from you!

Further information

Access to our Linchpin Cloud beta program
Linchpin: Social intranet with Confluence
Tips for transparent, up-to-date and productive collaboration in companies
A Linchpin ABC: Outlook, Involvement, Community