Content marketing is the art of addressing a specific target group (or target groups) with content via different channels, in such a way that they are convinced by the products or brands of the corresponding company. But how do you effectively get people engaged with your products and services? And which tools can help? You will get answers to these and other questions on July 27!
When marketers begin to plan their content marketing strategy, they often stop and think – “Where do I even begin?”. Creating a content strategy may sound like a complex and time-consuming thing to do. But in reality, a good content strategy is an actionable plan for all the things you’ve things you want to tell your audience about.