Jobs to Be Done is a powerful concept that allows us to better understand what customers want, and to change our self-image accordingly. It lets us be a service provider who adopts the tasks to be carried out by customers and concentrates all our efforts on doing this job in the best possible way.
When developing new products and services, situations can arise in which the team feels insecure: In which direction should we develop? Shall we take route A or route B? How much potential lies in each different idea? What does the market really need? This uncertainty about the development path in one of our product teams has led to a design sprint.
At //SEIBERT/MEDIA, we’ve been developing and creating software for years. During this time, we’ve discovered some basic elements that are vital to building products that gain wider marketplace acceptance and are, ideally, exciting.
When I hear about dissatisfied customers or projects that failed, it’s usually because we’ve neglected to consider at least one of the following “three pillars of successful product innovation.” I now regard them as essential to our success as a product provider.