Tag Archives: innovation

Quickly Develop, Test and Validate Ideas: Our First Experiences With Design Sprints

When developing new products and services, situations can arise in which the team feels insecure: In which direction should we develop? Shall we take route A or route B? How much potential lies in each different idea? What does the market really need? This uncertainty about the development path in one of our product teams has led to a design sprint.

Three Pillars of Successful Product Innovation

At //SEIBERT/MEDIA, we’ve been developing and creating software for years. During this time, we’ve discovered some basic elements that are vital to building products that gain wider marketplace acceptance and are, ideally, exciting.

When I hear about dissatisfied customers or projects that failed, it’s usually because we’ve neglected to consider at least one of the following “three pillars of successful product innovation.” I now regard them as essential to our success as a product provider.