Who or what is my competition? Which product categories am I competing against? Could my own customer even be a potential competitor for the “job” at hand? Defining our “competitors” too narrowly does not provide a true reflection of the competitive landscape, nor does it help to explain why customers switch from one solution to another. So, how do we define our competitors accurately?
Tag Archives: Jobs to Be Done
Jobs to Be Done: Thinking about markets in a new way
No matter how much effort we put into segmenting or describing the persona – nothing really tells us why customers choose certain products. That’s where Jobs to Be Done can help.
Jobs to Be Done – The concept that changes everything
Jobs to Be Done is a powerful concept that allows us to better understand what customers want, and to change our self-image accordingly. It lets us be a service provider who adopts the tasks to be carried out by customers and concentrates all our efforts on doing this job in the best possible way.