Tag Archives: product management

Three Pillars of Successful Product Innovation

At //SEIBERT/MEDIA, we’ve been developing and creating software for years. During this time, we’ve discovered some basic elements that are vital to building products that gain wider marketplace acceptance and are, ideally, exciting.

When I hear about dissatisfied customers or projects that failed, it’s usually because we’ve neglected to consider at least one of the following “three pillars of successful product innovation.” I now regard them as essential to our success as a product provider.