Have you ever heard of SnapChat? Two years ago, I first realized that SnapChat was “hot”, when they turned down an offer to be bought by Google for 500 million USD. We tried the service back then to understand why it was so successful. We failed. We could not understand how this service was different or any better than other instant messengers like Whatsapp or HipChat in the business context. A lot of corporate leaders probably face a very similar situation with digital collaboration tools in the workplace today.