A social intranet can greatly contribute to being better, more efficient and more effective – but a crucial question which, unfortunately, is not very often answered, is: Why should we all work better, more efficiently and more effectively? What is the reasoning behind this? Or what should be the reason?
Though unavoidable, unforeseen changes can at least be insured. Change within companies, however, is another matter, for which there is (to my knowledge) still no insurance. How, then, do we deal with it? Which role might an intranet play with regard to corporate change?
An intranet is a company’s image. With things evolving rapidly both socially and economically, it’s important to recognize the trends that occur within companies as well.
Not every societal trend will find its way into the economy and companies in the near future, but with the way things are looking now, those in charge should monitor trends and at least consider them for their own intranets.
Many companies still see their intranet as something that is still being installed. Like a new software, that should be used by all employees. So the intranet project manager creates a specification booklet, defines functions and milestones. Then the software is checked against the requirements and ticked off (or not). Based on a decision matrix, a software solution is chosen and installed. Then quickly some training is provided. Done. A classic software project.
Have you ever heard of SnapChat? Two years ago, I first realized that SnapChat was “hot”, when they turned down an offer to be bought by Google for 500 million USD. We tried the service back then to understand why it was so successful. We failed. We could not understand how this service was different or any better than other instant messengers like Whatsapp or HipChat in the business context. A lot of corporate leaders probably face a very similar situation with digital collaboration tools in the workplace today.
An internal microblog can become a useful channel of communication within an enterprise. Similar to having lunch or coffee together, or chatting in the hallway, employees exchange information, news, ideas or project details in a microblog. Sometimes the posts are time sensitive and important, sometimes they are just about exchanging ideas with colleagues and getting their input. Enterprises can benefit from that. What are specific use cases, and how can the internal tweeting gain strength? We have collected 36 use cases. Here are the first dozen.